Today, blogging is an essential aspect of effective online marketing, even for small businesses. If you?re not familiar with the various blogging platforms, there are many ? so many, in fact, that it?s hard for some people to know which is best. What are some of the easiest blogging software platforms, and which will best present your content? In terms of online marketing, here are a few top picks.
WordPress ? An open-source blogging platform that?s free, WordPress has developed into one of the most popular CMS (content management systems) today. A user-friendly interface makes it easy for even amateurs to use, it?s SEO friendly and highly customizable. WordPress is also easy to integrate with other systems for those who have an existing website but would like to add a blog to it. Adding content, editing and uploading images is a breeze with WordPress.
Blogger ? Around nearly since blogging?s inception. Google?s Blogger platform is a great choice for new bloggers ? and it?s free. Highly secure and user-friendly, Blogger offers customizable templates that are attractive. Even for a novice blogger, it?s simple to edit existing posts or add new ones. Easy-to-use tools help with template design; Blogger has also become more SEO friendly than in the past.
Tumblr ? Tumblr is about the closest thing you will find to social media in blogging platforms. This makes for good SEO because the free platform makes sharing your blurbs or ?mini? posts easy. Many people are into micro-blogging today, so you can quickly post in either text or visual format and your content is ready to share. Essentially, Tumblr encourages your readers to share with their friends, who will then share with theirs, etc., spreading the word effortlessly.
TypePad ? Exceptional customer service, simplicity and security are a few features you will find with TypePad, a great choice for amateur bloggers. This highly functional blogging platform offers unmatched support when you have questions, step-by-step tutorials and intuitive software that makes simple work of getting your blog going in no time. TypePad offers different packages from basic to premium, each offering its own features. Unlike with some other blogging platforms, TypePad?s customer service typically responds within 24 hours when you open a help ticket.
Movable Type ? Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader?s experience easy. Another plus ? making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.
Blogging is essential today for engaging your audience and letting them see there are ?real people? behind your small business. If you?re considering a blog for your company?s website, consider these excellent blogging platforms.
Kasey Jones is a contributing writer for The KC Techgregator , an RSS blog aggregator for all of Kansas City?s best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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