B2B Social Media Strategy - Triad Business Marketing

By Manuel Valles Tellez, Managing Partner, After Interactive

It can be difficult for a company to determine whether it has made the right decision on a strategy or tactic until it becomes too late.? When it comes to B2B social media strategy, many companies unfortunately don?t find out they?re doing it wrong until after their resources have been wasted. So how can your B2B company know if it?s using the correct social media strategy?? A few reasons are:

1. Strategy-Based ? Before a single discussion in a LinkedIn group is posted, the first tweet is tweeted, or the first blog is posted, there should be a strategy already established that will guide the tactics toward your company?s objectives.? As a business executive, you?ve spent an enormous amount of time growing your company.? This wasn?t based on pure luck.? Why should your social media efforts be unfocused?? Beginning with a strategy minimizes risk and resources spent which will lead to a higher ROI for your company.
2. Metrics Focused ? If it can?t be measured, don?t do it.? Why?? That?s the only way you will know if your company?s B2B social media strategy is succeeding or not.? Sports teams use scoreboards and stats to determine if their team is winning or losing.? Since social media marketing is ultimately Internet-based, gathering B2B social media metrics is relatively easy to do so you can form your own ?scoreboard?.
3. LinkedIn ? As a B2B company, there are typically specific industries, companies, and decision makers your business targets.? LinkedIn gives B2B companies a way to conduct target marketing to find their next customer.? In addition, this platform provides the professional environment to effectively promote your message.? This is more effective than Facebook which can cause your company?s postings to get lost among your friends and family?s vacation pictures and the latest Internet memes.

If it?s done effectively, starting with a B2B social media strategy can be an effective way to grow your business.? However, if your company?s social media efforts are focused on the right things, then there stands a very high chance of success.? You no longer have to hope social media works. You will know it will work.

Manuel Valles Tellez is Managing Partner of After Interactive which is a Dallas-based B2B social media strategy firm.? He has years managing the social media presence of large and small B2B organizations garnering measurable results positively effecting the bottom line.?

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Source: http://triadbusinessmarketing.com/b2b-social-media-strategy-are-you-doing-it-right

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